Small businesses, big risksSome, however, has been really good at ignoring all those figures. “I am only a small business. Hackers do not have the incentive to pick me as their target.” “Web security is not an urgent issue at the moment for our company, but maybe in the future.” And the worst of all: “Many have gotten by without a web security solution, so can we.” First and foremost: Where is the research behind all those claims? If anything, SMEs are more prone to being victims of hackers. In fact, 43% of all cyberattacks are aimed at small enterprises alone. These enterprises are often less well-equipped for this type of disaster, therefore becoming an easy target for attackers. Poorly protected websites can easily become a victim of a non-targeted hacking campaign – as the hacker scan the Internet for websites they can hijack, it is especially easy to amass a large number of small but vulnerable websites to make big profit. Often they would just leave very secure website of big firms alone because the process is not worth it.
Website security: what could go wrong?To further warn you of this threat, here are a few (updated for 2018) ways hackers can potentially make your business suffer. Our emphasis is clear: How familiar yet deadly some of these consequences are, as well as how creative hackers have become in their path to making hacking websites an actual profitable business.
1. Losing trafficThis is a very common issue yet its annoyance has never decreased. As new businesses invest more on their online platform for maximum convenience and connectivity with customers, website downtime can be downright destructive. E-commerce enterprises are constantly being accessed by customers and are often most in need of a powerful monitoring and protecting solution. Traffic loss can come from being blacklisted by search engines, most notably Google. For many websites, organic reach comes mainly from search results. A “this site might be hacked” warning next to your website can surely keep visitors at bay for a long time if you do not act promptly.
2. Becoming an oblivious accompliceWith the rise of cryptocurrency and blockchain in recent years, we have seen a relatively new addition to the malware world – cryptocurrency mining malwares. This gets injected into websites and start using visitors’ CPU to mine precious Monero coins and the likes, benefiting the attacker. What happens next is that each time visitors access your website, they suffer from significant slowdown and can even be alerted by antivirus software of the malicious code in your website. If they happen to not have any antivirus software installed, your website is now responsible for spreading malwares to their system. Not a good customer experience, isn’t it?
3. Losing your brand reputationHere comes the big issue. From all the aforementioned problems, you can clearly see that if you do not pay attention to website security, your customers will know. They will be alerted by search engines, antivirus softwares and browser extensions. Their experience with your website will not be pleasant. And just imagine what would happen if your data or their personal information gets compromised. You will lose customers’ trust. If the leaked data include sensitive information or payment information, damage control will be a nightmare.
4. Losing moneyUltimately, the damage of every single consequence of a website hack can be measured in costs. Malware clean-up and data restoring services are not everything. Marketing campaigns might be cancelled. Time and human resources will be wasted. Revenue will suffer. Total cost for cybercrime committed globally has added up to 100 billion dollars at this point. Like I said, hackers profit from exploiting your website security. This financial incentive will ensure cybercrime continues to rise exponentially in the near future. For such an urgent issue, dismissing the need for a website security solution is an incomprehensible decision. Start improving your website security now. Sign up now for a 14-day trial of the CyStack Platform.